Addleshaw Goddard's Speciality Finance team has advised Affiniture Cards Limited on its funding from Shawbrook Bank Limited which will be used to support expansion plans.

Affiniture, the exclusive issuer of Diners Club payment products in the UK, provides credit account solutions to business suppliers in the SME space, making payment easy for their customers. Affiniture's secured funding will support the growth of its credit products to SME clients as well as the launch of its SME fixed term lending product. 

Zoe Connor, Partner in Addleshaw Goddard's Speciality Finance team commented: "This deal is significant to Affiniture's plans for expansion. We thoroughly enjoyed working closely with both Affiniture and Shawbrook throughout the transaction. Both teams are highly experienced in their market space and Addleshaw Goddard are delighted to have been given the opportunity to deliver an attractive financing solution for both parties. We look forward to working with Affiniture in realising their future business ambitions." 

Jonathan Back, CFO and Operations Director at Affiniture commented: “Securing the new funding facility is an exciting development for Affiniture and provides us with the capacity to grow and provide new products to the SME market. We were extremely well supported by Addleshaw Goddard's Speciality Finance team and were very impressed with the team’s knowledge, work ethic and pragmatic approach”.

Addleshaw Goddard's dedicated Speciality Finance team advises on a wide range of UK and cross-border Speciality Finance deals, combining both transactional and regulatory advice to provide class-leading comprehensive guidance to institutional lender and corporate clients. 

The Addleshaw Goddard Speciality Finance deal team comprised of Zoe Connor, Natalie Hewitt, Julia Barette and Jennifer Donaldson.