Leeds based service design and delivery consultancy Hippo Digital has announced its acquisition of Converging Data, a specialist data-analytics provider. 

“We’ve known the Converging Data team for some time and have been really impressed with their capabilities. It absolutely makes sense that we add real-time data analytics to our existing research, design and agile-delivery proposition” said Liz Whitefield, Business Development Director at Hippo Digital.

Hippo Digital’s inclusive, pragmatic and rigorous approach has helped organisations, including the NHS, Department for Education and Department for Work and Pensions to incorporate digital services into their day to day operations.

The acquisition of Converging Data brings additional clients to the Hippo portfolio as well as expertise in Analytics, IoT and Cyber Security.

Robert Coop, co-founder at Hippo Digital, adds: “The acquisition of Converging Data represents an exciting time for both companies. It has always been our intention to bring robust data-driven decision-making to our evidence-based delivery approach. This means our clients will have the confidence that design decisions are centred on adding value and delivery is focused on what matters most to users.”

Neil Murphy at Converging, adds: “I am really excited by the opportunity for the team at Converging Data to join Hippo Digital. Our ability to deliver data analytics and help clients to get real insight into their business operations, is going to be a great fit with Hippo Digital’s approach to service delivery. It will provide a great offer for existing and new clients.”

Carly Gulliver, Managing Associate at Addleshaw Goddard, comments:

"The Leeds digital industry is currently one of the fastest growing in the country, and we are delighted to have been a part of the latest success story to come out of the digital community and look forward to helping Hippo again with its future growth trajectory."

Hippo Digital was advised on the acquisition by a Corporate team from Addleshaw Goddard (including Managing Associate Carly Gulliver) and by Murray Harcourt (including Neil Sengupta). Converging Data was advised by 3volution (including Amy Woodfine).