Addleshaw Goddard has advised JD Sports Fashion plc on its sale of FootAsylum to AURELIUS Group for £37.5 million.


The 40-person AG team was led by partner Roger Hart and included David Auty, Michelle Davis-Ratcliffe, Emma Bowman, Samantha Wright and Simeon Laird.

The sale has been agreed in accordance with the final undertakings issued by the Competition and Markets Authority ('CMA') on 14 January 2022, following its decision to prohibit JD's acquisition of Footasylum last year.

JD has cooperated with the CMA throughout the divestment process, including ensuring that the purchaser was acceptable to the CMA and met certain key criteria set out within the final undertakings. The sale is anticipated to complete in the coming weeks with no conditionality.

Kath Smith, Interim CEO of JD, said:

"I would like to sincerely thank the teams at AURELIUS and Footasylum who worked collaboratively with the CMA to agree this transaction. We wish both parties every success for the future."