Expertise

Hayley is a Managing Associate in our Leeds Commercial team, having qualified into the Commercial team in 2017 after completing her training contract at the firm.  

Hayley is a key senior team member of the advertising and marketing team at Addleshaw Goddard and has significant experience with advertising and marketing. She is listed as a "Rising Star" in the UK Legal 500 . 

Hayley is experienced in all aspects of marketing and advertising including copy clearance (both broadcast and non-broadcast), social influencer contracts, sponsorship, prize draws and competitions, ASA complaints, comparative advertising and sales promotion mechanics. Hayley has specific experience in the advertising rules around green claims and products which are high in fat, salt and sugar. She has advised a wide range of clients on advertising and marketing matters and across a number of sectors including retailer and consumer, financial services and healthcare. 

In addition, Hayley advises clients on consumer law matters, general commercial matters and non-contentious intellectual property. Her experience includes drafting and negotiating agreements for the provision of services, drafting franchise, influencer and sponsorship agreements with reviewing intellectual property assignments.

Relevant recent experience includes:

• assisting clients with complaints made to the ASA in respect of client's advertising and liaising with the ASA on a client's behalf. 
• assisting a fashion brand with precedent agreements it enters with influencers and drafting its loyalty scheme terms.