Expertise

Georgina is co-head of our Intellectual Property practice. 

She advises many of our clients across a range of industries on the protection and commercialisation of their intangible assets, She is also a lead adviser on the IP and commercial aspects of some of the firm's leading M&A transactions, including the associated separation and synergy issues across IP, technology and supply chain. 

She is an extremely experienced lawyer who has an ability to provide technically excellent advice delivered within a very pragmatic and commercial context. Clients have praised her for being able to "explain complex issues in terms that non-lawyers can easily understand".

• advised Asda on the £2.1bn acquisition of Euro Garages (Jersey) Limited (EG Group's UK & Ireland business)
• advised Volkswagen AG in relation to major global alliance with Ford
• advised Diageo on the carve-out and sale of various key brands notably: Pampero rum to Gruppo Montenegro, the sale of Safari to Casa Redondo and the sale of Cacique to Bardinet SA
• advised Diageo on the acquisition of Don Papa rum and the acquisition of Chase brand and distillery
• advised Ted Baker on two landmark deals in Asia; a joint venture in Hong Kong and an exclusive retail partnership in Japan, alongside the IP aspects for the acquisition of its branded footwear business from Pentland group
• advised a major UK bank in relation to the IP aspects for the re-establishment of its merchant acquiring business, focusing on trade mark licensing, software licensing and global exploitation rights
• advised Asda on all separation and licensing aspects of the disposal by Walmart to TDR Capital and the Issa Brothers
• advised on the £1.6bn sale of the six-acre Battersea Power Station site to Malaysian investors
• advised a global FTSE 100 aerospace manufacturer in relation to the acquisition of a business-critical patent portfolio with associated licensing rights and exclusive supply arrangements
• Georgina is also client partner in our Firm's relationships with ASDA and Diageo.