Sport and Sponsorship
Lawyers
Sport legal advice, from the ground up.
Behind the roar of the crowd sporting organisations need a future-proofed legal set-up that supports your venues, health and safety, marketing, technology, data and finance. We help some of the largest clubs, governing bodies, international brand sponsors and professional players to keep events, venues and teams stay ahead of their legal needs.
Our specialist lawyers cover all areas that affect your business and have worked on some of the world's most high-profile sporting events such as: the Olympics and Paralympics, FIFA World Cup, the Commonwealth Games, and the Rugby World Cup.
We don't just write contracts, we help navigate disputes, protect match officials, players and fans, and manage how you approach regulations when their rules change. From your day-to-day governance to the construction of new or expanded venues and stadia, our approach works with the satisfaction of you and your fans in mind.
We support sport businesses worldwide
How we help our sport-centric clients
Sport at Addleshaw Goddard, from the ground up.
What we've done for our clients
Formula One Sponsorship
Advised a global retail and consumer client on its partner sponsorship agreement with a championship winning F1 team.
McLaren x Redbull
Advised and represented Castore in the negotiation of sponsorship rights for Formula 1 racing.
adidas x Liverpool FC
Represented adidas on the successful bid to become the new kit sponsor for Liverpool Football Club.
Professional Footballer Image Rights
Advised a footballer at an elite Premier League football club on their image rights and sponsorship arrangements and insurance.
The Women's Rugby World Cup
Advised Salford City Council on Venue Hire Agreement (Manchester x Salford) for several Women's Rugby World Cup matches.